Data Matters
Data Laundry’s blog for all things data related.
Digital Transformation or Digital Dawinism
The numbers behind the COVID-19 outbreak are staggering and heartbreaking, each day we are witness to new peaks. On the business side, there is no difference, across countries and industries, most companies are feeling the impact of the Coronavirus on the bottom line....
1-10-100 rule for CRM Management
Are you familiar with the 1-10-100 rule? The rule states that it costs $1 to verify a record as it enters your CRM system or Marketing Automation platform, $10 to clean and de-dupe it once it is in the platform, and $100 if you do nothing, the consequences of doing...
I spent 9 years trying to get Salesforce.com to work effectively
Between 2005 and 2014, I was the Salesforce.com administrator for American Express. My daily struggle was centered around trying to get the sales team to understand that the quality of the leads was based on the quality of the data being captured into Salesforce.com....
Make your data work harder in these COVID-19 times
It seems a day does not pass with an escalation in the spread of the Covid19. The impact that this is having on the world is staggering, with markets plunging, businesses struggling, particularly airlines and hotels as people avoid travel. At Data Laundry we see an...
The subtle impacts of language… on your customers journey
The questions... Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on "a new language to modern customer life cycle messaging"? The collective group of around 30 senior professionals...
Does growing customer relationships matter?
How often are you wowed or would you give 10 out of 10 for something you've bought? This could be a product purchase online, a plumber fixing the taps, or even a bank loaning experience. Really is it more than half, less than half, or rarely? Do you feel they valued...
Large brands admitting data quality is a major gap in disruption and growth plans
Do you observe technology initiatives are now sprinkled in all corners of your strategic plans? A distinct contrast to 10 years prior? When addressing your team or wider business around you, are you expected to talk the technical language and distil technology...