Data Matters
Data Laundry’s blog for all things data related.
The subtle impacts of language… on your customers journey
The questions... Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on "a new language to modern customer life cycle messaging"? The collective group of around 30 senior professionals...
Does growing customer relationships matter?
How often are you wowed or would you give 10 out of 10 for something you've bought? This could be a product purchase online, a plumber fixing the taps, or even a bank loaning experience. Really is it more than half, less than half, or rarely? Do you feel they valued...
Large brands admitting data quality is a major gap in disruption and growth plans
Do you observe technology initiatives are now sprinkled in all corners of your strategic plans? A distinct contrast to 10 years prior? When addressing your team or wider business around you, are you expected to talk the technical language and distil technology...