ABOUT DATA LAUNDRY

With over 50 years’ experience in data management and digital marketing for B2B and B2C Joel Nicholson and Jeffrey Evans have a reputation for driving results and innovation across Financial Services, IT&T, Retail, Not for Profit, CPG  and Healthcare.
Here are just a few of the companies we have helped along the way.

ANZ Bank

ANZ Bank

8 years working with the team to help them better understand and value customers through the use of Database Cleaning, Data Scoring & Appending along with some Specialist Data Services

Fujitsu

Fujitsu

5 years working with the B2B practice to help launch new markets and exploit customer segments undervalued by traditional marketing.

Citibank

Citibank

8 years working with the team to help them better understand and value customers.

American Express

American Express

19 years helping marketers identify customers who fell through the cracks of standardization and opened up a world of new possibilities for these customers.

Not for Profit

Not for Profit

Over 50 charities now have a better way of finding donors to support their cause. Leveraging data to identify the right targets has helped them reduce costs by over 30% while increasing revenue by 25% on average.

Unique Solutions for a Unique World


Our lives have been enriched by technology and the developments that come from that. We are living longer, poverty is decreasing globally, we are seeing an increase in a burgeoning middle class, who are seeking to make their lives and that of their families better. Yet as the world globalizes, we are losing the characteristics that make us unique.


Data Laundry is on a mission to change this. We believe the world needs more diversity, and by combining our passion and our expertise, we have developed solutions for marketers that allow you to leverage the power of the data you have, and enhance it by providing unique characteristics about your customers.

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Our Founders

Jeffrey Evans

Co-founder & General Manager

My role at Data Laundry is to help clients maximise the value of their data. I work closely with client to help them grow

    About Jeffrey

    I have built my career in marketing and technology across Asia Pacific and Global regions. The foundations of my career have been established along three key pillars – thought leadership delivering innovation, strategy development & execution, and being bottom line focused; the ability to measure the impact & effectiveness of what I develop or execute.

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    By acting as a change agent, I have helped marketers change the way they engage with customers through the use of data. From Lead Generation, Content Marketing, Social Media, CRM, Marketing Automation, and Analytics & Insights.

    Today I get to continue the journey, but this time, working from the outside in. Data Laundry gives me the opportunity to work with a broader scope of companies and help them as they face or embrace change. Having been through the process first hand, I understand what is required to be successful in delivering customer lifetime value.

    Joel Nicholson

    Co-Founder & Director

    Joel is a data and technology crusader who has a passion to grow deep customer relationships at scale

      About Joel

      The speed of change and the convergence of data and technology has an enormous influence on the way we all live. The ability to harness and leverage both these forces to empower marketers towards customer centric relationships is what excites him.

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      Joel has been leading “customer relationships at scale” companies like Marketsoft and Data Laundry, for the past 19 years across commercial organisations including the big four banks, publishers, retailers, and in recent years a focus on For Purpose organisations.

      Joel was instrumental in launching APAC’s first donor centric data collaborative in late 2014, called LemonTree, with a vision to create sustainable fundraising practices through collaborative thinking, technology, data, and by ultimately putting the donor first.

      Data Laundry, Asia’s only digital data laundry

      At Data Laundry we push the boundaries for how you can use your data for marketing. Our passion is people and their individuality. By combining our passion, and our capabilities, we give you the ability to treat each of your customers uniquely, helping you understand what their needs are and what motivates them. By moving from a transactional relationship, to a humanized relationship, Data Laundry gives you an edge that is hard for your competitors to replicate.

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      Organisations we work with and support